After a year of disruptions, seeing a gradual return to normal offers a welcome sense of relief. But it does pose a question: How can associations create more value for members during this period of transition and beyond?
The challenges of the past year have given us all new perspectives. We’re much more aware of the importance of staying connected, whether it’s via now-routine online meetings or in person. And the need to prepare professionally for whatever the future might bring is more apparent than ever.
To provide greater value for members, associations have an opportunity to recognize and respond to shifts in expectations and viewpoints.
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