If you’re considering offering tiered membership levels with varying value and pricing, what should you take into consideration? “Really look at your product landscape and what journey you want members to take,” said Michael Tatonetti, CAE, founder and CEO of Pricing for Associations.
For example, many membership professionals are wondering if they should bundle everything like annual conferences or educational products into one membership package, or if they should have a basic membership with a lot of à la carte options. It varies by organization, Tatonetti said, but it’s essential to look at what are your members are coming to you for and what they need. Then figure out how that makes sense as a membership package.
“It needs to be something that supports your members in a way that gives them a result, so they feel like it’s worth it to pay for membership,” he said.
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