It's a truism that leaders aren't supposed to know every last detail of how the organization is running. You weren't hired to upgrade the AMS or price out the F&B expenses for your association's next conference. But that not-my-job posture can easily become a blind spot. Not thinking about the details of your association's digital positioning can lapse into not thinking about it at all.
That danger became clear to me while I was working on my feature in the summer issue of Associations Now on what it means to be a “digital first” association. There are a lot of paths an association can take to becoming “digital first,” as the feature demonstrates. Some retooled in a hurry, and some have been working through a years-long strategy.
But the common thread is that top leadership made an intentional decision to make a change, and decide what the term meant for the association.
Please select this link to read the complete article from Associations Now.