Leadership isn’t necessarily what you’re doing strategically but how you’re influencing a broader sphere—perhaps within your industry, but also among your colleagues and peers.
Thought leadership is one way to do just that, but it can feel nerve-wracking to put yourself out there in a public medium. One way to make things easier? Lean into a platform you’re already comfortable with—and make it your organization’s vessel for thought leadership.
A lot of this is on you as a leader to decide. But, ultimately, building a content strategy that highlights the way you think could prove a great way to share a message. And when you flex that strategy on a platform that already has your personal stamp, all that’s left to do is to find your thought leadership voice.
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