Keeping member data updated is hard enough, but taking on a project with complicated software is an even heavier lift. For the Society for Industrial and Organizational Psychology (SIOP), tapping into volunteers’ expertise proved to be an excellent solution.
SIOP has a staff of 11 serving 9,000 members. With her team spread thin, Jayne Tegge, SIOP’s member engagement manager, was delighted when the organization’s membership analytics subcommittee took on the task of creating a member dashboard using Tableau, a sophisticated data visualization platform.
“Because data collection and analysis and making evidence-based decisions are a crucial part of what our members actually do for their jobs, they took the ball and ran with it,” Tegge said.
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