How many of your employees or clients are familiar with your mission statement? Especially in the world of not-for-profit entities, a mission statement is foundational in strategic planning and aligning efforts of an organization's members toward a common purpose. Further, it helps to convey the organization's values and goals to the public, customers and partners.
Truth be told, many mission statements fail, becoming nothing more than a paragraph tucked into a seldom-read company handbook.
For the most part, mission statements that fail do so because they:
Please select this link to read the complete article from OSAP Mission Partner Clark Schaefer Hackett (CSH).