05/05/2021

Throwing the Net Wide Leads to a Surge in Members—and More

How one association grew by trying something new

The Health Industry Distributors Association (HIDA) recently announced a 21 percent surge in corporate members, noting that it is exceeding national benchmarks for trade association member renewal rates. The growth is broad-based, with new members from companies of all sizes.

How did HIDA do it? An expanded membership model, ramped up engagement, and proactive, responsive communications were key.

HIDA’s members are distributors of medical products—including personal protective equipment— to hospitals, nursing homes, and more. When the pandemic hit, staff knew members would need the group more than ever, given the critical nature of their services. “We really focused on increasing those member touch points,” said Kelley Taft, HIDA’s director of membership.

Please select this link to read the complete article from Associations Now.