05/05/2021

Don't Let Association Data Myths Hold Back Your Analytics

Discover how to move back unnecessary obstacles

The ability to engage in data analysis is not a destination, it is a muscle your staff possesses—and the sooner you can start working that muscle, the better. It's time to get more from your data than routine reports. Instead, you can use it to reveal insights that will serve your organization's goals and mission. But with a multitude of priorities and commitments sometimes it's hard to find the right time to get started.

You might be surprised at how data analytics, strategy and governance can be developed together, step by step. Contrary to popular belief, you don't need to put analytics at the end of the process. Here are three common myths about association data that can hold back progress.

My Association’s Data Is Not Clean Enough for Analysis

"I'm really pleased with the state of my association's data," said no association executive ever. We all know data cleanliness is something to strive for, but we seldom, if ever, fully achieve it. You might be tempted to think that once your data is in tip-top shape, then you can go beyond reporting and start using data for deriving business insights.

Please select this link to read the complete article from ASAE's Center for Association Leadership.