Complete Story
05/07/2021
Pepsi Apple Pie and Candy Kraft Mac & Cheese
Why food giants are designing extreme new flavors
One thousand five hundred and counting. That’s how many flavors Marie Wright, chief global flavorist at Archer Daniels Midland Co., has developed for her highly secretive clients: the biggest food brands in the world.
She sent me a care package showcasing some of her team’s work, which includes a Coca-Cola chicken jerky. When is the last time I even drank a real Coke? I wonder. A decade?
I take my first bite, and the sticky sweet flavor of this jerky is exactly like a sip from a freshly cracked-open can of Coke. Then the Coke flavor gives way to smoke and salt. It’s okay, I think, minutes before I realize that I’ve finished the whole bag.
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