05/10/2021

How the Right Tech Helped Drive Conference Revenue for this Association

This can also lead to new revenue streams

When smart people and the right tech come together, anything can happen. In the case of the American Academy of Cosmetic Dentistry (AACD), when its marketing team and the retargeting platform Feathr joined forces, it led to new sources of revenue during the past three years.

Like many association marketing professionals, Sarah Dopf, MS, senior marketing specialist at AACD, routinely finds herself pulled in a million directions at once. From social media campaigns to website content curation to event promotions, she and her fellow marketing team members manage a ton of initiatives that have important make-or-break details requiring attention.

When the coronavirus (COVID-19) pandemic crushed the association’s events schedule, they found themselves with an additional pressing need: to find a new revenue stream to replace that cavity in the financials.

Please select this link to read the complete article from Associations Now.