05/12/2021

CEOs Share Their Post-COVID Economic Boom Strategies

The post-pandemic economy may be the most exciting expansion since 1945

Kara Goldin suggests all sorts of hacks for growth, but the No. 1 imperative for her fast-rising company, Hint, is this: follow the customer. It isn’t rocket science, but heeding that axiom helped Goldin explode sales by roughly 50 percent last year despite the pandemic, propelling her brand of nutritionally enhanced waters and other products into a $225 million enterprise—and positioning it for bigger gains in the months and years ahead.

“We focus on the customer, and luckily, when you have a relationship with them, that actually tells you how to service them,” says Goldin, who helped develop AOL’s e-commerce business, then ventured out on her own to pioneer the new beverage segment of unsweetened waters flavored with fruit oils and other essences before Coca-Cola and other beverage giants could move into it. “You need to figure out where their heads are, and that will tell you the best way to grow your business. We’re going to keep going on this journey with the customer, and that’s why 2021 will be successful for us, too.”

Welcome to the post-pandemic global economy, likely one of the most exciting and explosive eras of expansion since the end of WWII. As vaccines do their job and billions of customers the world over emerge from Covid-induced hibernation, all signs are go for a big year—and beyond—in nearly every industry. How to make the most of this time? Chief Executive reached out to CEOs at companies of every size and shape for ideas. 

Please select this link to read the complete article from Chief Executive.