05/13/2021

Let's Rethink the Virtual Exhibit Hall

It's time to reimagine the experience for vendors and exhibitors

With the conversion of in-person events into virtual ones over the past year, one big challenge that event planners face is translating the expo hall experience to a virtual environment.

Matthew Homann, founder and CEO of Filament LLC, considered these issues last December with a group of vendors in a hackathon-style event, the Vendor Value Workshop, which led to a manifesto that alerted event planners and exhibitors to vendors’ concerns. In short: Attempting to replicate in-person exhibit halls leads to disengaged attendees and vendors with little ROI.

One problem? The lack of serendipity. “What we weren’t able to replicate is the reason why so many people spend time in exhibit halls—the serendipitous connections,” he said.

Please select this link to read the complete article from Associations Now.