05/20/2021

Professional Membership Tip: Keep it Simple

May 20, 2021

The Health Industry Distributors Association recently announced a 21 percent surge in corporate members, exceeding national benchmarks for trade association member renewal rates. The group achieved the increase in several ways, including responsive communications tailored specifically for members’ top priorities. Kelley Taft, HIDA’s director of membership, and her team found a successful—and super easy—way to inform members about the new resources.

How Does it Work?

Taft’s team created the tools to help members communicate more effectively with their customers, government officials, and other stakeholders. The resources include infographics, fact sheets, sample op-eds, and presentations.

The challenge? “You create all these resources and then you send nice marketing emails and members still don’t see them,” Taft said.

Please select this link to read the complete article from Associations Now.