05/25/2021

How a Little Marketing Push Can Equal a Big Revenue Bump

Know where your customers are

My CPA's office overcharged me for my tax preparations last month. When I brought it to his attention, we realized it was a juxtaposition of the numbers. Simple to solve. He had it handled immediately. 

To thank him, I went on Yelp and wrote a great review — their first one ever. Their business, founded in the 1970s, relies very much on local people coming in, but it was still "unclaimed" on Yelp. The founder's grown son said, "Yeah, every year I plan to see if I can figure out how to build our presence on social media, but so many other things..."  

I work with authors to sell their book manuscripts to top publishers. Most are businesspeople who want to get published to build their core business or get more paid speaking, coaching or consulting engagements.  To my astonishment, very few have taken even the first steps toward marketing themselves, just like my CPA firm. They do "okay" and then just hang on for dear life, living off their current revenues and customer base. But without at least some marketing, their book will not sell. That means no agent can sell it, which means their book cannot magically increase their revenues.

Please select this link to read the complete article from Entrepreneur.