05/26/2021

How to Effectively Assess Your Member Relationships

Associations are in the business of taking care of the people they serve

Mission-based organizations like associations are in the business of taking care of the people they serve—members. And, inherent in the process of taking care of members, there are common challenges like how to recruit, engage, and retain them.

Talking about it isn’t enough. It’s essential to delve in with intention about the specificity of how members are experiencing their relationship with an association, and how they are feeling about that relationship, said Joy Duling, founder and CEO of The Joy of Membership, during a recent “Chatting With Cecilia & Agnes” podcast.

“That makes the difference in whether someone stays in a relationship with you, or they go,” she said.

Please select this link to read the complete article from Associations Now.