05/27/2021

When Asynchronous Content Makes Your Event Better

Learners sometimes gather more than from live events

Asynchronous meetings content has become such a dominant trend that it comes up in areas as diverse as hybrid events, virtual expo halls and membership churn. And that’s not surprising, because giving members more control over when they access event content is all about serving them better.

Asynchronous content is “very learner-centric. It’s for me to consume when I can consume it and how I want to consume it,” said Derrick Johnson, director of event strategy and development and chief diversity officer at Talley Management Group. “In the synchronous world, it takes place in real time with people there, so it’s not customized for the individual participant. When it comes to synchronous or asynchronous learning, you’re able to customize the experience for the individual user.”

This individualized approach has parallels in other areas of life, particularly in bingeable entertainment such as Netflix. “I think we’re slowly taking the lessons from our personal world and applying them to the professional one,” Johnson said.

Please select this link to read the complete article from Associations Now.