06/17/2021

Professional Membership Tip: An Easy Way to Spur Innovation

June 17, 2021

Generating new ideas quickly became a necessity last spring. It was not enough to rely on standard methods of engaging members, like creating a better marketing strategy, to manage tough times.

“Marketing’s not a fix if you don’t have value,” said Sheri Jacobs, FASAE, CAE, president and CEO of Avenue M Group.

To go beyond marketing, organizations need to analyze the channels they use to engage members. “You have to think about it and brainstorm,” she said. Jacobs recommends a “swipe file” exercise to encourage finding solutions beyond the usual strategies.

Please select this link to read the complete article from Associations Now.