06/21/2021

You Need a Tool That Gives You Reliable Data to Make Smart Marketing Decisions

Digital platforms can help

When you’re trying to reach a wider audience with a marketing campaign, sure, you can take the old approach of throwing everything against the wall to see what sticks. But as anyone who has ever thrown a bunch of stuff at a wall knows, the results can be a big mess. Not to mention expensive.

What if instead of implementing a strategy that employs haphazard ideas mixed with wishful thinking, you tried a technological approach with a proven record of sticking to the wall and converting purchases?

That’s what Rachel Daeger, CAE, IOM, a director of communications and marketing at Raybourn Group International, was seeking. Her team’s goal was to boost the marketing efforts and increase the revenue of its trade and professional association clients. She needed something powerful that fit within the scope of organizations of any size. And she found it with association marketing platform Feathr.

Please select this link to read the complete article from Associations Now.