06/21/2021

New Campaign Protects Retail Workers Against Hostility and Discrimination

Frontline retail workers face increased aggression from shoppers

“The customer’s always right,” a popular maxim dating back to the early 1900’s, seems more outdated than ever as retailers work to protect their employees who face racist or discriminatory treatment from frustrated customers.

To address the alarming rise in discrimination against retail staff when enforcing safety measures during the pandemic, the Retail Industry Leaders Association (RILA), Open to All, and Hollaback! announced the launch of the Inclusive Retail campaign.

“We saw an opportunity to draw attention to that other side of the customer-retail worker relationship,” said Erin Hiatt, RILA vice president of corporate social responsibility. “This is two-directional. This is about customers and employees both feeling welcomed and safe in the place where they’re shopping and where they’re working.”

Please select this link to read the complete article from Associations Now.