Uncovering the answers to this question has been the driving force of the Socratic business adviser Jim Collins' career. But what about now, as we emerge from the COVID-19 crisis, in a business landscape that is best summed up by the word disruption? I got on a call recently with Jim to discuss.

For more than a quarter century, Jim's been obsessed with studying what makes great companies tick. Jim is an inquisitive fellow. He jumped right into our conversation, curious to know about me and asking the most brilliant questions, though we were there so I could interview him. 

But I loved and appreciated Jim's appetite for understanding people and business, and how the two fit together. It's no surprise his books Good to Great and Built to Last are bestsellers and business classics. Both books have inspired generations of business leaders. Me included.

Please select this link to read the complete article from Inc.