06/25/2021

Create More Value for Your Virtual Sponsors and Exhibitors

The pandemic has shifted sponsorship opportunities at meetings

For the past year, associations have been working to make sponsors feel they are getting value from virtual events, but it’s been a struggle as virtual exhibit halls and some other features haven’t lived up to the exposure provided by their in-person counterparts.

As many events are still virtual or hybrid, associations are getting creative in trying to help sponsors and exhibitors get value, said Lewis Flax, president of Flax Associates, a firm that specializes in sponsorship and partnerships.

“When it comes to the sponsorship arena in the last year, it’s been eye-opening,” Flax said. “Associations have learned that just running a virtual event and treating sponsorship the same way they did in the past is not going to be successful. On the [sponsor] side, they’ve learned that showing up at an event the same way that they did in the past doesn’t work. So, there has been a shift in terms of how both the association and the sponsors need to adjust.”

Please select this link to read the complete article from Associations Now.