06/29/2021

Advocacy's Future Is Hybrid After a Year of Remote

Lobbyists must re-examine how they strategize

So much of what government relations professionals do is about being in the room. Savvy lobbyists know how to schedule meetings armed with ample data about issues to advance or prevent bills from being propagated.

They also know how to get preferred language included in a bill or regulation, get the government to provide additional funding for priority programs and activities, and, ultimately, pass legislation.

However, for more than a year, they have not been in the room. The pandemic put new meaning on the phrase popularized by Hamilton, “The room where it happens.” With some normalcy returning as localities reopen, a critical question for association GR professionals is how and when to include digital technology as part of a long-term advocacy strategy? Essentially, how can an association executive effectively implement a hybrid model of advocacy?

Please select this link to read the complete article from ASAE's Center for Association Leadership.