06/30/2021

A Bold Approach to Membership Aims for Growth, Recognition

Now is the time to be aggressive about membership

When it comes to membership, there are times when it’s important to put a higher level of investment back into member benefits and resources. That time is now for Christina Lewellen, CAE, executive director of the Association of Technology Leaders in Independent Schools (ATLIS), as the group emerges relatively unscathed from the pandemic.

Last year, when trying to create a 2021 budget in the midst of the pandemic, Lewellen used a green, yellow, red system to put a dollar figure on the anticipated member renewal rate. The system paid off, and ATLIS ended up six figures ahead of where the team thought they would be. “It feels like now is the perfect time to be aggressive about membership,” she said.

A low-cost data cleanup, a new online community and a revamped print magazine are among the bold updates the group is tackling.