Entrepreneurs are told to be prepared to handle any situation and expect the unexpected. But when the country went into lockdown and a real-time death count was displayed on the news channel, it seemed impossible to prepare for what was next.

There are many approaches that business leaders can take when navigating through a crisis. A devotion to results and revenue is what makes most entrepreneurs successful, which is why many chose to prioritize these factors alone, in an attempt to stay afloat.

Diaz Nesamoney, CEO of Jivox, a personalized digital marketing leader, made a choice at the beginning of the pandemic to lead with humanity and empathy at the core of his strategy. This unconventional and seemingly risk-filled approach is what Nesamoney attributes to much of his company's success through 2020 and beyond.

Please select this link to read the complete article from Inc.