07/09/2021

Better Measure Your Professional Development Offerings

Here are four ways to do so

Professional development may be a key reason that many people join associations—so when it’s not working, membership itself can be threatened.

That’s why measurement is important. But what’s the best way to track success?

Jack Coursen, director of professional development at the American Speech-​Language-Hearing Association (ASHA), said his organization has focused on survey questions to guide its strategy. The results have helped the organization improve its offerings—and how it surveys learners—over time.

Please select this link to read the complete article from Associations Now.