07/09/2021

Design a Hybrid Experience That Delivers to Both Audiences

Create unique experiences for both in-person and virtual attendees

CASSS is in the planning stages for its January 2022 hybrid annual meeting, but the professional scientific society is taking a new look at how to approach it. While recognizing that the conference must have shared components and connected audiences, the group also is fine with the event having two different feels, depending on if a person attends in person or online.

“We’re planning it as one meeting, but we are looking at how to have two different experiences,” said Anne Ornelas, senior operations manager at CASSS. “We’re really focused on what will happen in person and then making sure we connect the dots with our virtual audience.”

Right now, the plan is to provide valuable experiences for both attendees, be as inclusive as possible, and recognize that both attendee experiences won’t be exactly the same.

Please select this link to read the complete article from Associations Now.