07/14/2021

The Pandemic Was an Opportunity to Experiment for One Planner

Stick with positive pandemic changes to help boost engagement

To create innovative and interactive meetings post-pandemic, planners around the nation are raising the bar on productivity and capitalizing on the attendee experience. In Orlando, hundreds of planners have exceeded in this area, setting the bar high for both their peers and the industry.

We talked to eight of these planners to learn how they combine lessons learned during the pandemic with tried-and-true best practices to create meaningful in-person experiences to re-engage attendees—and keep them coming back for more.

Our second “Planner of Productivity” is Michelle Hill, program director for the North American Society for Trenchless Technology (NASTT). NASTT is a niche nonprofit that promotes an eco-friendly and minimally invasive method of underground infrastructure construction through publications and educational events. Over 15 years, Hill has helped grow NASTT’s No-Dig Show into a mainstay industry event that typically draws 2,400 attendees and exhibitors. This April, Hill partnered with Visit Orlando to deliver a safe, in-person event—and found unexpected inspiration for future events in pandemic health-and-safety protocols.

Please select this link to read the complete article from Associations Now.