07/15/2021

Virtual Advocacy Allows Connection and Influence on Any Budget

Here are four tactics to assist your organization

In 2020, COVID-19 put the brakes on in-person meetings, but that didn’t mean your association had to stop communicating its efforts, especially when the audience is legislators and policymakers.

When fly-in days—which are the norm for so many associations—came to a halt, we needed to pivot. At OnWrd & UpWrd, we created live virtual briefings for clients who wanted to educate, engage, and move members of Congress to action. Here are four tactics we learned that can help other associations master their policy outreach work without busting their budgets.

Develop a Virtual Briefing

When putting together a virtual briefing, remember that time and attention spans on Capitol Hill are short. The briefings we developed were one hour at the most. Presentations needed to be concise and on point, featuring association leadership and members telling impactful stories about the work their industry does and why it matters.

Please select this link to read the complete article from ASAE's Center for Association Leadership.