08/04/2021

Data Accurately Guides a Membership Model Update

It’s not enough to think you know what your members want

It turns out data really does tell the story. That was true for the Emergency Nurses Association (ENA) when a member needs assessment asked members whether the current member structure was working for them. The survey revealed that the one-size-fits-all model was working for the majority of ENA’s members, but there were demographic groups that expressed an interest in alternative models.

Pricing for Younger Members

For example, members who were newer to the emergency nursing profession—“emerging professionals,” which ENA defines as having five years or less experience—and its under-30 group had a significant interest in a graduated dues model because those groups are more recently out of school and earlier in their careers.

Nearly 50 percent of ENA’s membership is under age 40. “That’s definitely something we want to take under advisement and look into given our membership skews younger organically because of the nature of emergency nursing,” said Matthew Hessler, CAE, ENA’s director of member engagement. The profession has a higher burnout rate than other nursing specialties due to the stresses of the job.

Please select this link to read the complete article from Associations Now.