08/06/2021

What Generation Z Seeks Out in Online Communities

Some favor niche communities over general social platforms

It’s no surprise that the next generation of association members and professionals assumes they’ll be online a lot for their career development. But Generation Z is looking for a particular virtual experience: to be a part of a specialized online community that provides a sense of understanding and belonging.

These are qualities of online communities that Gen Z-ers and Millennials are likelier to value than members of other generations, and the reason why some favor niche communities over general social platforms such as Facebook.

“What they’re really looking for is a way to meaningfully connect with the information, resources, and people that appeal to their core beliefs and values,” said Marjorie Anderson, community strategist and founder of Community by Association. “It’s about creating meaningful experiences that speak to something greater than just bringing people together.”

Please select this link to read the complete article from Associations Now.