08/10/2021

The Future of Membership is Now

Looking at membership in a new way means reimagining what a member is

The future came a lot faster than expected in 2020 when innovation kicked into high gear out of necessity amid a global pandemic. Associations shifted to triage mode, responding to the greatest needs of members first. Now that everyone has taken a collective deep breath (sort of), it’s time to plan for the future of membership.

What does that look like? According to research, experts, and recent experience in a variety of associations, the outlook is mixed, but largely promising.

Earlier reports this year about the state of associations did not have great news, but it wasn’t all dire. McKinley Advisors’ 2021 Association Viewpoint report showed that the number of associations reporting membership declines nearly doubled in one year, with professional associations being particularly hard hit and trade associations faring slightly better.

Please select this link to read the complete article from Associations Now.