08/11/2021

Tactics for Sustaining High Member-engagement Levels

Virtual connections are driving improved engagement

Here’s some good news about member engagement: 56 percent of association members are more engaged with their association than before the pandemic, according to Forj’s recently released 2021 State of Member Experience report, which surveyed nearly 4,000 virtual event attendees.

“Opportunities to bring members together at virtual events has created more engagement,” said Forj CEO Kurt Heikkinen. And there are clearly ways for associations to sustain that high level of member engagement, but groups need to look outside the traditional ways they have historically done business and employ other factors.

Digital First: Expected & Intuitive

For example, dependence on a single annual event—or just a few events—is a limiting strategy, Heikkinen said. In their day-to-day lives, consumers are much more engaged in a digital-first experience—and they expect it. That is a plus for associations. “Associations that match those expectations have an opportunity to increase member engagement because of the chasm that’s being created through the separation and changing landscape of the world of work,” Heikkinen said.

Please select this link to read the complete article from Associations Now.