08/12/2021

Six Easy Steps to Enhance Influencer Efforts

Focus on the social platforms that target your intended audience

Influencer marketing is talked about as one of the most effective marketing practices today. Is it, indeed? Yes! If you know the game and follow certain rules. Influencer marketing can have tremendous results for your business, but you should be aware of some proven practices to achieve the highest ROI of your campaigns. As a common fact, businesses that spend $1 on influencer marketing receive $6.50 in earned media. However, this figure refers only to those who understand the entire mechanism of this strategy. Let’s consider six practices that will allow you to run your influencer marketing campaigns at the highest level.

Focus on the right platform

If you have ever tried to build an equally successful brand presence on all social media sites simultaneously you must know that every platform requires a different marketing approach and content format, and you must spend a lot of time and effort to prepare everything appropriately. For sure, you can repurpose a part of the content for several social networks. However, there still is a significant gap that needs to be filled with your brand’s content that is unique to this platform.

By marketing your brand on different platforms you most likely serve different segments of consumers. Now, think of what audience you intend to target and on which platform it’s the most active. Focus on that platform when launching influencer marketing. Whether you are a startup or an established business, choosing the right platform is an essential step.

Please select this link to read the complete article from CustomerThink.