08/16/2021

TikTok Launches Guide to Building Effective Campaigns

Organic development is key

As TikTok continues its meteoric rise, many more marketers are now looking the app's way, and considering how they can tap into the platform to boost their brand reach and discovery.

But TikTok requires a dedicated approach - you have to understand what works with the TikTok community, and align with organic trends. Re-purposing ad campaigns from other platforms won't be effective, while polished, edited, professional-quality ads likely won't gain significant traction either.

The best way to approach TikTok is to learn from the organic videos posted in the app - which is the key message of TikTok's latest creative guide for brands, which is essentially a 101 of building a business TikTok presence.

Please select this link to read the complete blog post from Social Media Today.