08/17/2021

How Membership Will Survive the Great Reset

Some leading 'takeaways' from ASAE

The events that unfolded over the last 18 months have brought about extraordinary change for organizations in nearly every industry. Associations in particular had to adapt quickly and assess old ways of doing things and determine the best path forward, while keeping up with evolving member expectations. The lessons associations learned in crisis will guide next steps.

Our latest report, “How Membership Survives the Pandemic,” draws on research conducted with senior leaders of successful associations to highlight 12 changes you can make today to best prepare your membership for the future.

Crank Up the Content

Speed up your cycle. Are you publishing engaging new content daily? It’s important to deliver content that adds value to your members every day.

Please select this link to read the complete article from ASAE's Center for Association Leadership.