08/19/2021

Professional Membership Tip: Make Logins Easier

August 19, 2021

When so many associations are transforming digital experiences, it’s important not to overlook an often-obvious problem when trying to improve membership: Be sure to update the member login process.

“Great member benefits mean nothing if members can’t log in,” said Chris Gloede, chief consultant at Ricochet.

Too many associations assume digital login is a smooth, modern process when in reality it is fraught with barriers. When analyzing everything from web content consumption to online invoice payments, people tend to assume a member is logged in—and too often that’s a bad assumption, he said.

Please select this link to read the complete article from Associations Now.