08/24/2021

Tips for a Low-cost, Award-winning Website Redesign

Keep up with new digital trends

Like many associations, the Association of Boards of Certification (ABC) has gone through its share of website redesigns over the years as we strive to keep up with new digital trends and adapt to an ever-changing web landscape.

Following an annual review of the website for ABC's Professional Operator certification and professional development program, we found that it was dysfunctional, only five years after a redesign. It had broken links on almost every page, "404 errors" on others and placeholders for content that had never been updated. Added to that, the navigational structure of the website was confusing for site visitors, and organic searches for top keywords were buried deep into website, which made traffic on the website less than optimal.

So, in 2020, during the pandemic, ABC initiated a redesign.

Please select this link to read the complete article from ASAE's Center for Association Leadership.