We're currently in a new era of data collection--and that's for the better.

That's according to Angela Benton, the founder and CEO of Streamlytics, a company that collects first-party consumer data transparently and aims to disrupt the current model of third-party mining of data from cookies and other methods that raise privacy and ethics concerns. Most recently, she was named one of Fast Company's Most Creative People for helping consumers learn what major companies know about them and paying them for the data they create while using streaming services like Netflix or Spotify.

In the latest Inc. Real Talk streaming event, Benton explains that she founded the company with minorities in mind, particularly the Black and Latinx communities, because of the disproportionate way they've been affected by data and privacy. For example, she points to the recent controversy over facial recognition data being sold to the police, which has a much higher error rate when comparing data of Black and Asian male faces, which could potentially lead to wrongful arrests.

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