08/31/2021

Professional Money & Business Tip: Think Beyond ROI

August 31, 2021

When a marketing campaign needs to be measured, the natural place to look is return on investment (ROI).

But leaning too hard on the money you’re putting in now could limit the upside you see down the road. Fortunately, there’s another way to approach your marketing analysis.

What is the Strategy?

Return on objective (ROO) is an approach to building metrics that examines individual campaigns in context of broader organizational objectives.

Please select this link to read the complete article from Associations Now.