08/31/2021

How Boards Can Cultivate the Digital Experience

The digital experience is an asset

Association teams—especially boards—must ensure that the digital experience provided their customers is nurtured as an asset, according to Harrison Coerver and Mary Byers, CAE, coauthors of the new 10th-anniversary edition of Race for Relevance: 5 Radical Changes for Associations. Prioritizing stewardship of that asset is critically important, given that digital and the underpinning technology play huge roles in delivering personalized value, realizing efficiencies and providing customers convenient access to content and services.

A critical board role is setting milestones and determining how success will be measured. “Boards have to think about how we can leverage today’s assets for the future,” said Byers. “The digital experience is an asset, so it is part and parcel of their overall responsibility to ensure the sustainability of the organization.”

What should leaders consider? Here are three actions they can embrace.

Please select this link to read the complete article from ASAE's Center for Association Leadership.