09/07/2021

Two Critical Steps to Drive Member Engagement

Boost engagement and build a meaningful relationship

You already know member engagement matters. Everyone touts it as the silver bullet to save associations. But time and again, it is frustrating to see members lapsing or leaving because of a lack of engagement. Here’s the thing: Member engagement has less to do with getting your members to do something; it’s more about creating a feeling of connection.

There are two critical steps for driving outstanding levels of engagement with your members and getting them to stay.

Develop a Member-first Focus

The critical first step to help drive member engagement is focusing on your members and what they need. To drive outstanding levels of engagement, shift your focus from what your organization wants to what your members need. The best way to make that shift is to listen and pay attention to what your members are saying.

Please select this link to read the complete article from ASAE's Center for Association Leadership.