09/07/2021

What 'Digital First' Means Today

It can bring about the changes necessary to operate for the long term

The COVID-19 crisis prompted a lot of associations to become digital organizations in a hurry—or at least to think they did.

No question, associations made lots of changes. Remote-work mandates forced staff to get comfortable with video chats. In-person training sessions became webinars. Annual conferences became virtual events blending recorded material and live presentations. But creating a patchwork of online replacements for in-person activities isn’t the same thing as becoming a digital-first association.

"You can upgrade all of your software but not actually change how you do things," said Maddie Grant, digital strategist at the consultancy Propel. "And there are so many associations that are sitting on technology that they literally don't even know how to use."

Please select this link to read the complete article from Associations Now.