09/08/2021

The Pros and Cons of Clubhouse Marketing

Here's what you need to know

The social network, Clubhouse, launched as an invite-only service last year, grew into a juggernaut at the beginning of 2021 on the back of its audio capabilities.

Momentum has slowed a bit, but it nonetheless remains one of the year’s most fascinating social networks, a re-creation of the serendipitous conversation many missed during the coronavirus (COVID-19) pandemic.

Associations might see an app like Clubhouse and immediately ask whether it makes sense to add to their marketing and content mix. So, we’ve gathered a set of pros and cons that might help you decide how to tackle Clubhouse, along with your relationship with other new social platforms, too.

Please select this link to read the complete article from Associations Now.