09/09/2021

Build a Better Pricing Strategy Around Your Webinar Offerings

Consider offering a mix of both paid and free webinars

With many associations looking for additional ways to generate revenue as they try to recover from the economic turmoil of COVID-19, some are turning their attention to monetizing webinars. Tagoras, an educational consultancy that produces the Leading Learning podcast, recently surveyed associations and nonprofits about how they price webinars and the revenue they generate. The research sheds some light on what practices are working and where organizations might want to concentrate moving forward.

"A lot of organizations worry that you can’t charge for webinars at this point," said Jeff Cobb, Tagoras managing director and cohost of the Leading Learning Podcast. "But it's clear that organizations are able to charge at a pretty reasonable rate, and that they can both charge for webinars and get sponsorship for webinars."

The survey data showed many organizations have hosted free webinars, while others charge regularly for them. The good news is that an association’s webinar pricing strategy doesn’t have to be either free or paid. They can do a mix.

Please select this link to read the complete article from Associations Now.