09/10/2021

Three Ways to Use Texting In Your Association’s Communications

Texting is especially useful for member communications

Texting is accessible, personal, and low-effort for members—and it has a much higher response rate compared with email, making it a strong touchpoint for brand connection. And yet, texting might not come to mind when thinking of member communications strategies, as it might be viewed as too informal.

But there’s a good chance your members will have had experience with using text messages for more than just personal communications. According to a Text Request report, 80 percent of professionals currently use texting for business purposes, and nearly 70 percent of employees think texting should be used for interoffice communication. Plus, with a text, you’re not competing with the hundreds of other emails or social media notifications that your recipients get throughout the day.

Consider these tips as you begin using text messages for member communications.

Please select this link to read the complete article from Associations Now.