09/15/2021

Stop Making These Content Mistakes

These four content marketing fails are fixable

When your content marketing program is starting, almost anything is likely to make a positive impact on your audience and your business goals. With minimal effort, you might see new consumers engaging with your business, brand conversations picking up speed, website visits increasing or even more leads and sales inquiries rolling in.

As time goes on, you may find progress slows or stops altogether. Some of the causes may be things beyond your control, such as the competition for audience attention, shifts in consumption behaviors or evolving consumer trends and needs. But some of the reasons are within your control. Even minor mistakes and missteps can throw your entire content program out of whack.

Here are four common mistakes often made by content marketing teams, along with signs, symptoms and corrective actions to put your content engine back on course.

Please select this link to read the complete blog post from Content Marketing Institute.