09/16/2021

Good Reads You Might Have Missed: Member Onboarding

Sept. 16, 2021

As anyone who has ever gone on a job interview can tell you, first impressions matter—and the member onboarding process is your association’s first impression.

With that in mind, you want to think strategically to ensure that the onboarding process sets the stage for keeping members engaged and happy over the long haul. Here are a few pieces from our archives that offer advice on how to do just that:

Six Ideas for Upgrading Member Onboarding. From messaging tips to suggestions for personalization, this article gathers ideas for onboarding. One such idea? Drop the member packet in favor of drip-marketing campaigns over email.

Please select this link to read the complete article from Associations Now.