09/16/2021

Prepare for the Unexpected with the Right Technology

It could save you from the next pandemic

The work of a certified public accountant (CPA) involves a lot of preparation. So it might not come as a surprise that the director of content and communications at the New Jersey Society of CPAs was as technologically prepared as anyone could be when the pandemic abruptly disrupted the association world in early 2020.

“About 10 years ago, we were looking for technology that would help our member committees and interest groups communicate better,” said Rachael Bell. “The technology we were using at the time had very limited functionality, so we began utilizing the Higher Logic community platform to connect these subsets of our members.”

Bell admitted that the association initially underutilized the platform’s capabilities, but after the team at Higher Logic recommended opening up a communication channel for all 14,000 members in addition to the smaller groups, it completely took off. “I’ve been here 32 years, and I would say it is the best thing we have ever done for our members,” she added. “It was a situation where, ‘If you build it, they will come.’ They embraced it full on.”

Please select this link to read the complete article from Associations Now.