10/06/2021

Considering a New Membership Model

Don't fix what isn't broken

Is it time to update your membership model? It’s a popular question on many membership professionals’ minds and is reflected in recent data. Forty-five percent of associations have considered a new membership model in 2021, up from 40 percent in 2020, according to Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Report. It is a small, but notable, increase.

But before jumping into a new membership model structure, Camille Sanders, CAE, director of marketing and membership at the American Association for the Study of Liver Diseases, recommends taking a step back to see if you really need one.

“Because you obviously don’t want to fix what isn’t broken,” she said.

Please select this link to read the complete article from Associations Now.