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10/29/2021

Advertising Co-op Program Promotes Ohio Tourism

The campaign is being pushed by the DeWine administration

The Ohio. Find It Here. Co-Op Advertising Program is open to all Ohio organizations that contribute to a healthy tourism economy – from CVBs to destinations, lodging, restaurants, attractions, festivals, and more. But you need to hurry: Advertising selection forms must be submitted by Nov. 19, 2021.

The program provides tourism industry members the opportunity to purchase advertising, such as paid social, digital, paid search and broadcast radio, and content creation, including storytelling, photo and video, that have been vetted by media experts and that deliver upon the target segments and markets most relevant to the destination or attraction.

Participating in the co-op program is a great way to grow your advertising budget for free. Ohio. Find It Here. will match your investment in the program up to $25,000, in exchange for displaying the Ohio. Find It Here. logo on your advertising.

To participate in the 2022 program, click here; download the interactive advertising selection form and follow the instructions provided. To download a copy of the 2022 Co-op Advertising Program presentation, click here. For a complete list of questions and answers from both webinars, click here. Planning sessions are available for those looking for guidance on what selections to make. To schedule a planning session, click here. Prior to your session, complete the questionnaire available here.

If you have questions, contact Ohio. Find It Here. Marketing Manager Lauren Seckel.

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